Course subject
Business & Management courses in The Course Register: browse 171 active and 361 total continuing, professional, and extension Business & Management listings with start dates, tuition, enrollment status, format, and issuing-source links.
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This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords…
Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations and predictions. This course defines the term "digital analytics" and focuses on its importance in…
This course explores the various media outlets--print, broadcast and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to…
This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life…
The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies and tactical plans that lead to…
Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to…
Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic…
Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy,…
This course emphasizes the managerial process in the international environment and provides an operational assessment of the fundamental issues involved in the management of international and multinational corporations. Instruction focuses on analyzing case…
Conducting business across cultures is crucial for succeeding in today's highly competitive marketplace. This highly interactive, simulation-based course provides executives with the knowledge and skills to plan, work, and negotiate in the global marketplace.…
The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other marketplace, especially for those who are unfamiliar with American business practices. This course provides entrepreneurs,…
Designed for individuals or partners who are starting or have started a new business, this course teaches the realities of starting and managing a new business from idea to operation. Through planning, research, testing of viability, problem solving, decision…
Discover the building blocks of accounting and see how they come together to drive today’s business world. In this course, you’ll learn how transactions are recorded, how information systems keep businesses running smoothly, and why internal controls are…
Learn the concepts and practices of accounting for state and local governments and for nonprofit entities, including voluntary health and welfare agencies, hospitals, colleges and universities, and religious organizations. In addition, get an introduction to…
Get a comprehensive understanding of consolidated financial statements and how to prepare them. Focus on the accounting principles, methods and techniques that relate to particular types of business and nonbusiness entities, including corporations,…
Human factors are the underlying elements of human behavior that motivate people and organizational performance. This advanced course strengthens your ability to lead, motivate, coach and influence others. Gain more self-confidence and self-direction in your…
Agile product owners create paths for success by envisioning and evangelizing solutions. These solutions are business models that are based in understanding the context in which they work to propose a clear solution to improve outcomes. Product owners…
Future-proof your practice in just five weeks with a curriculum designed to turn Artificial Intelligence into your most reliable assistant. This course moves beyond the theory, providing a hands-on roadmap for advisors who want to scale their efficiency…
This introductory calculus course reviews the function concept and fundamental graphing techniques for elementary functions while introducing the core ideas of differential and integral calculus. Students will study limits and continuity, develop an…
Get an overview of general economic issues, principles and concepts in both microeconomics and macroeconomics. Topics include understanding how the economy works, making better business decisions and comprehending the powerful lessons of the economic approach.
Get a solid theoretical and practical background in auditing. Learn to examine an institution's financial statements to determine if they fairly present the organization's current financial position and results of operations and are free of significant…
Get an introduction to the concepts and methods that financial managers use to make effective investing and financing decisions, and begin to explore the ways in which value is created and measured. Devote specific attention to the financial management…
Gain a complete overview of the business analysis profession, as well as the knowledge, tools and techniques used by BAs. This course is appropriate for students wanting to learn more about the profession. It also provides a framework for certificate seekers…
Rapid and effective business and process transformation is vital in today's competitive world. Learn business analysis fundamentals and the “Business Analysis Planning and Monitoring” knowledge area, which is the first of six generally accepted areas that…
Master the ability to identify a business need using enterprise and requirements analysis, which lets you refine and clarify the definition of that need and define a solution scope that can be feasibly implemented by the business. You learn how enterprise…
Learn to apply financial and economic theory to investment, financing and dividend decisions to identify ways to maximize shareholder returns. Understand how practical methods to determine costs of capital, total invested capital, free cash flow and economic…
In today’s rapidly evolving digital landscape, the ability to craft compelling, strategic copy is more than a useful skill—it’s a vital tool for influence, engagement, and competitive advantage. Effective copywriting goes beyond delivering information; it…
This hands-on computer course provides the skills to apply the theories, concepts and tools covered in Basic Corporate Finance BUS ADM X430.1 and Intermediate Corporate Finance BUS ADM X444.1 to develop your spreadsheet knowledge to use for effective…
In today’s digital landscape, businesses of all sizes have unprecedented opportunities to reach and engage targeted audiences. This course explores advancements in digital marketing—including AI-powered targeting and personalization, search engine…
Get an overview of performance management, including its definition, benefits and application in most organizations. If you are a manager or supervisor in a company of any size and want to learn more about performance management, this course teaches you how…
Get an introduction to employee benefit plans: what they include and how are designed, administered and evaluated. Study the most common types of discretionary benefits, and learn how they are selected and administered. Explore legal requirements,…
Develop in-depth employee-selection interviewing skills, and learn about the human resources function of selecting and placing employment candidates. Through extensive in-class practice and mock interviews, you learn how to identify and define selection…
Understand the powerful role that employment benefits play in a person's financial plan, with special emphasis on tax-advantaged retirement savings. Topics include IRAs; defined contribution, defined benefit and non-qualified plans; cash compensation; stock…
Gain an understanding of people management as the ability to work with people at all levels—on an individual, team and organizational basis—to maximize employee performance and happiness and achieve project goals and success. Learn strategies to manage people…
Understand the goals, processes and operations of business enterprises. Examine the functions that a company must effectively manage to be successful, such as accounting, finance, human resource management, marketing, operations management and strategic…
Explore the six core areas of human resources: management practices; selection and placement; training and development; compensation and benefits; employee and labor relations; and health, safety and security. Learn how these areas function within an…
Focus on the interpretation, analysis and communication of information that is useful to a variety of users outside of the business organization. Examine economic events' and transactions' impacts on basic financial statements. Gain an applications-level…
Take a deeper focus into the financial theory and application in financial statement analysis. Start by reviewing financial statement analysis and then delve deeply into ratio analysis (liquidity and solvency) and valuation. This course is designed to take…
Information technology has impacted every area of modern organizations, and with the projected labor and skills shortage, the need for strategic deployment of HR systems to account for an organization’s talent becomes more critical. Both HR specialists and…
Get an introduction to the significant tax issues that affect individual taxpayers in the U.S. Topics include tax rates, brackets and filing statuses; exemptions, credits and itemized deductions; income, taxable income and AGI; capital gains and losses; bad…
Build on the art, concepts and requirements of accounting learned in Financial Accounting UGBA XB102A/XBW102A. You'll focus on applying concepts in developing a set of financial statements that clearly and accurately depicts a company's performance. You'll…
Build on your learning from Intermediate Accounting I UGBA X421.1 by focusing on developing financial statements that clearly and accurately depict a company's performance. You'll study stockholders' equity, earnings per share, income taxes, leases, pensions,…
A continuation of Basic Corporate Finance BUS ADM X430.1, this course rounds out the comprehensive overview of corporate finance topics and examines the concepts, techniques and tools that financial managers use to make effective investing, financing and…
Explore the fundamentals of fraud detection and forensic accounting in this practical, case-based course. Learn how to identify red flags, investigate financial misconduct, and apply tools and techniques used by forensic accountants. Ideal for professionals…
HR analytics is one of the fastest-growing, most in-demand skillsets for human resource professionals today. This course will introduce you to the concepts of how analytics can be applied to the various areas of HR and talent management; no previous…
Get an introduction to the basic concepts and tools used in macroeconomic analysis: the theory, measurement and determination of national income; business cycles; the multiplier; fiscal policy, budget deficits and the national debt; aggregate supply and…
Understand the variety of risks faced by businesses from small to large, and best practices to mitigate those risks. Topics include the transfer of risk through insurance and reinsurance, the role of government in risk management, the function of financial…
Study topics basic to understanding securities markets and applying investment theory to individual portfolio management. Review the organization and structure of securities markets and common sources of information about them. Learn to analyze stocks and…
Transforming an organization to Agile practices and values can take significant effort, as these techniques require changes to the way people work at all levels, from executive stakeholders to members of the technical staff. Learn approaches and critical…
This course provides a comprehensive introduction to linear algebra, emphasizing both the theoretical foundations and practical applications of the subject. Topics include systems of linear equations, matrices and determinants, vector spaces, linear…