Business & Management courses

In today’s rapidly evolving digital landscape, the ability to craft compelling, strategic copy is more than a useful skill—it’s a vital tool for influence, engagement, and competitive advantage. Effective copywriting goes beyond delivering information; it…

This hands-on computer course provides the skills to apply the theories, concepts and tools covered in Basic Corporate Finance BUS ADM X430.1 and Intermediate Corporate Finance BUS ADM X444.1 to develop your spreadsheet knowledge to use for effective…

In today’s digital landscape, businesses of all sizes have unprecedented opportunities to reach and engage targeted audiences. This course explores advancements in digital marketing—including AI-powered targeting and personalization, search engine…

Get an overview of performance management, including its definition, benefits and application in most organizations. If you are a manager or supervisor in a company of any size and want to learn more about performance management, this course teaches you how…

Get an introduction to employee benefit plans: what they include and how are designed, administered and evaluated. Study the most common types of discretionary benefits, and learn how they are selected and administered. Explore legal requirements,…

Develop in-depth employee-selection interviewing skills, and learn about the human resources function of selecting and placing employment candidates. Through extensive in-class practice and mock interviews, you learn how to identify and define selection…

Understand the powerful role that employment benefits play in a person's financial plan, with special emphasis on tax-advantaged retirement savings. Topics include IRAs; defined contribution, defined benefit and non-qualified plans; cash compensation; stock…

Gain an understanding of people management as the ability to work with people at all levels—on an individual, team and organizational basis—to maximize employee performance and happiness and achieve project goals and success. Learn strategies to manage people…

Understand the goals, processes and operations of business enterprises. Examine the functions that a company must effectively manage to be successful, such as accounting, finance, human resource management, marketing, operations management and strategic…

Explore the six core areas of human resources: management practices; selection and placement; training and development; compensation and benefits; employee and labor relations; and health, safety and security. Learn how these areas function within an…

Focus on the interpretation, analysis and communication of information that is useful to a variety of users outside of the business organization. Examine economic events' and transactions' impacts on basic financial statements. Gain an applications-level…

Take a deeper focus into the financial theory and application in financial statement analysis. Start by reviewing financial statement analysis and then delve deeply into ratio analysis (liquidity and solvency) and valuation. This course is designed to take…

Information technology has impacted every area of modern organizations, and with the projected labor and skills shortage, the need for strategic deployment of HR systems to account for an organization’s talent becomes more critical. Both HR specialists and…

Get an introduction to the significant tax issues that affect individual taxpayers in the U.S. Topics include tax rates, brackets and filing statuses; exemptions, credits and itemized deductions; income, taxable income and AGI; capital gains and losses; bad…

Build on the art, concepts and requirements of accounting learned in Financial Accounting UGBA XB102A/XBW102A. You'll focus on applying concepts in developing a set of financial statements that clearly and accurately depicts a company's performance. You'll…

Build on your learning from Intermediate Accounting I UGBA X421.1 by focusing on developing financial statements that clearly and accurately depict a company's performance. You'll study stockholders' equity, earnings per share, income taxes, leases, pensions,…

A continuation of Basic Corporate Finance BUS ADM X430.1, this course rounds out the comprehensive overview of corporate finance topics and examines the concepts, techniques and tools that financial managers use to make effective investing, financing and…

Explore the fundamentals of fraud detection and forensic accounting in this practical, case-based course. Learn how to identify red flags, investigate financial misconduct, and apply tools and techniques used by forensic accountants. Ideal for professionals…

HR analytics is one of the fastest-growing, most in-demand skillsets for human resource professionals today. This course will introduce you to the concepts of how analytics can be applied to the various areas of HR and talent management; no previous…

Get an introduction to the basic concepts and tools used in macroeconomic analysis: the theory, measurement and determination of national income; business cycles; the multiplier; fiscal policy, budget deficits and the national debt; aggregate supply and…

Understand the variety of risks faced by businesses from small to large, and best practices to mitigate those risks. Topics include the transfer of risk through insurance and reinsurance, the role of government in risk management, the function of financial…

Study topics basic to understanding securities markets and applying investment theory to individual portfolio management. Review the organization and structure of securities markets and common sources of information about them. Learn to analyze stocks and…

Transforming an organization to Agile practices and values can take significant effort, as these techniques require changes to the way people work at all levels, from executive stakeholders to members of the technical staff. Learn approaches and critical…

This course provides a comprehensive introduction to linear algebra, emphasizing both the theoretical foundations and practical applications of the subject. Topics include systems of linear equations, matrices and determinants, vector spaces, linear…

If women are to succeed in the workplace, then institutions must change. However, there are specific skills needed to rise to leadership positions. This course will provide practical information that will help you advance your career, including networking,…

Managerial accounting, also called management accounting, focuses on providing information to help individuals inside an organization make better operational decisions. It differs from financial accounting, which focuses on providing information to persons or…

Creating and maintaining a high-performance organization requires building individual and organizational change capability to create a culture of learning and continuous improvement. As organizations experience the acceleration of change, it becomes even more…

Formerly Introduction to High Tech Product Management and Marketing Whether you are a product manager, product marketing manager, startup founder or CEO, this introductory course provides the real-world knowledge and the tools you need to succeed in building…

Build on the knowledge and skills gained in Strategic Marketing Analytics BUS ADM X466.3 to explore powerful, advanced marketing analytics models and metrics. Learn about segmentation, regression, competitive analysis, conjoint analysis, decision trees,…

Learn to use data visualization and business intelligence to support marketing decision making in a variety of enterprises. Examine strategies to turn big data into market insights. Gain proficiency in visualizing and presenting data. Understand how to tell a…

Artificial intelligence, especially generative AI, is transforming how companies understand their customers, design campaigns, and measure impact. Explore the evolving intersection of marketing, strategy, technology, and ethics—where the future of the…

Get the foundational knowledge of marketing concepts, terminology and practices and how to apply them to current marketing situations to affect an organization’s profitability. Examine how artificial intelligence (AI) tools can support marketing decisions…

Explore the entire cycle of market research, from identifying objectives and planning; choosing methodology; designing questionnaires and focus group guides; collecting, analyzing and interpreting data; and presenting findings. You place special emphasis on…

Learn strategic challenges and opportunities created by the dynamic nature of markets. Study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line. Learn how corporate…

This course introduces the mathematical and statistical concepts commonly used in business analysis and in preparation for M.B.A. coursework. Students will develop a strong foundation in probability and descriptive statistics, including measures of central…

This course explores effective strategies and actionable tactics for persuading others and reaching long-lasting, mutually beneficial agreements. Students will learn conflict resolution techniques to address interpersonal and group disputes, applying these…

Get an introduction to current management concepts and practice. Using conceptual and interactive approaches, you explore the four different areas that explain "American Management" style and the new organizational structure: the individual; the small group;…

Every organization is perfectly designed to achieve the results it is currently getting. And nearly every organization wants to do better: expand, grow, gain more profit, serve more customers. What factors matter most in helping the organization change? In…

To communicate in an increasingly complex business environment, managers need advanced skills that prepare them to communicate upstream and downstream within their organizations, as well as with vendors, clients, stakeholders and other partner organizations…

Apply the substantive knowledge gained in prior courses to prepare and present a complete financial plan in an environment of nonliability. Considerable role playing is involved, and you receive feedback on written work. Enrollment is limited. Accelerated…

An Evening of Great Returns Don't miss an outstanding evening devoted to networking and career planning. Join our Personal Financial Planning (PFP) Program Industry Advisory board members at this event for our PFP students, alumni and members of the Bay Area…

This course builds a strong foundation in the algebraic, functional, and trigonometric concepts essential for the study of calculus. Students will develop proficiency in solving equations and identities, performing advanced polynomial factoring, and…

People who want to be successful in business or real estate need to know how to deal with legal issues and when to refer questions to an attorney. Learn to identify the issues and know when you have a legal problem—and, if so, what it is. Survey California…

This course is designed to provide individuals with the skills and knowledge needed to successfully navigate the job or internship search process. Through interactive lectures and guided activities, participants will explore concrete ways to write an…

Procuring products and services is an essential part of a project manager's responsibilities. Learn the fundamentals of the procurement process, from developing procurement documents and specifications to evaluating vendor proposals, crafting appropriate…

A successful project manager relies on an effective management process and a project baseline plan to monitor progress, identify variances and take action to mitigate the impact of problems. Learn how to manage project execution through completion and…

Gain the leadership and communication skills to support successful projects in your organization. Through team-based activities and projects, master the most difficult aspects of team management. Discover how to build and maintain a high-performing, motivated…

Proper management plays a crucial role in executing and completing projects efficiently. Get a step-by-step introduction to the project management process, and review the differences between theory and practice. Use the tools and knowledge acquired to create…

This course focuses primarily on pre-project planning activities—the process of identifying and translating business needs into project requirements. You learn how to launch project initiation, develop stakeholder management plans and conduct requirements…

Projects today are more time constrained, pose greater technical challenges and are less likely to have adequate resources than in the past. However, specific techniques can help you deal with project risk and recognize and manage potential problems. Learn…