Business & Management courses

This course explores the various media outlets--print, broadcast and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to…

This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life…

The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies and tactical plans that lead to…

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to…

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic…

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy,…

This course emphasizes the managerial process in the international environment and provides an operational assessment of the fundamental issues involved in the management of international and multinational corporations. Instruction focuses on analyzing case…

Conducting business across cultures is crucial for succeeding in today's highly competitive marketplace. This highly interactive, simulation-based course provides executives with the knowledge and skills to plan, work, and negotiate in the global marketplace.…

The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other marketplace, especially for those who are unfamiliar with American business practices. This course provides entrepreneurs,…

Designed for individuals or partners who are starting or have started a new business, this course teaches the realities of starting and managing a new business from idea to operation. Through planning, research, testing of viability, problem solving, decision…

Build on the art, concepts and requirements of accounting learned in Financial Accounting UGBA XB102A/XBW102A. You'll focus on applying concepts in developing a set of financial statements that clearly and accurately depicts a company's performance. You'll…

Learn strategic challenges and opportunities created by the dynamic nature of markets. Study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line. Learn how corporate…

This course introduces the mathematical and statistical concepts commonly used in business analysis and in preparation for M.B.A. coursework. Students will develop a strong foundation in probability and descriptive statistics, including measures of central…

This course explores effective strategies and actionable tactics for persuading others and reaching long-lasting, mutually beneficial agreements. Students will learn conflict resolution techniques to address interpersonal and group disputes, applying these…

Get an introduction to current management concepts and practice. Using conceptual and interactive approaches, you explore the four different areas that explain "American Management" style and the new organizational structure: the individual; the small group;…

This course builds a strong foundation in the algebraic, functional, and trigonometric concepts essential for the study of calculus. Students will develop proficiency in solving equations and identities, performing advanced polynomial factoring, and…

People who want to be successful in business or real estate need to know how to deal with legal issues and when to refer questions to an attorney. Learn to identify the issues and know when you have a legal problem—and, if so, what it is. Survey California…

A successful project manager relies on an effective management process and a project baseline plan to monitor progress, identify variances and take action to mitigate the impact of problems. Learn how to manage project execution through completion and…

Gain the leadership and communication skills to support successful projects in your organization. Through team-based activities and projects, master the most difficult aspects of team management. Discover how to build and maintain a high-performing, motivated…

Proper management plays a crucial role in executing and completing projects efficiently. Get a step-by-step introduction to the project management process, and review the differences between theory and practice. Use the tools and knowledge acquired to create…

This course focuses primarily on pre-project planning activities—the process of identifying and translating business needs into project requirements. You learn how to launch project initiation, develop stakeholder management plans and conduct requirements…

Projects today are more time constrained, pose greater technical challenges and are less likely to have adequate resources than in the past. However, specific techniques can help you deal with project risk and recognize and manage potential problems. Learn…

Explore social media and semantic web strategies and tactics by using contemporary and emerging new-media channels, and digital and mobile technologies and platforms. Learn how to establish realistic business and performance goals within these environments;…

Familiarize yourself with the principles and strategic concepts of marketing analytics, a high-growth area that uses computer-based models and metrics to improve marketing decisions and return on marketing investment (ROMI). Through case studies and…

Learn to prepare a comprehensive financial plan for an individual client. Master the technical skills required in areas such as income tax, investments, insurance, employment benefits, estate planning and mathematical analysis. Learn how to provide…

Talent management has evolved beyond the hiring and firing of employees, and now covers all elements of human capital strategy, from employee selection, retention, performance management and compensation to succession planning, diversity and more. In this…

This course provides an overview of the Business of Sport, blending theoretical knowledge with practical application, while exposing students to a diverse range of career opportunities across professional, collegiate, interscholastic/youth, and recreational…

This is a dynamic course introducing an interdisciplinary program that explores the powerful intersection of talent, commerce, and cultural influence in sports and entertainment. Discover how athletes and artists build sustainable brands, negotiate power…

Fandom is one of the most powerful cultural and economic forces shaping modern entertainment, sports, gaming, and brands. This course examines fandom as a structured system and how fan communities form, grow, organize, commercialize, fracture, and endure,…

This course explores the growing role of AI technologies in real estate markets, covering topics such as property valuation, predictive analytics, use of machine learning to optimize investment strategies, location selection, and migration patterns so…

This course introduces marketers, strategists, and digital professionals to the practical use of Artificial Intelligence (AI) in today’s marketing landscape. Through hands-on exercises and real-world examples, students will learn how to use AI tools to…

Students in this course will develop proficiency in analyzing and evaluating the public health aspects of disaster preparedness, response, and recovery, and also identify methods from improvement. It provides an overview of the different types of public…

Recent policy developments indicate that there will be a minimum 10% tariff on all goods for at least the next three and a half years, and international relations have led to tariff rates surging as high as 145% (J.P. Morgan, 2025).* What implications does…

Today’s professionals often have complex contact and follow-up requirements along with a continuously growing contact list itself. Customer relationship management in recent years for well over 100,000 companies has relied on Customer Relationship Management…

Artificial Intelligence (AI) is transforming the way projects are planned, executed, monitored, and delivered. This practical, hands-on course introduces project management professionals to the concepts, tools, and techniques needed to leverage AI throughout…

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, particpants must be able to objectively analyze the competitive landscape and innovate and…

The first part of the course focuses on preferred legal structures for a small business as well as a survey of all available business structures key federal, state (particularly California), and local regulations; liability protection provided by "must have"…

Crisis is all around us. Every day, governments, businesses and individuals have to deal with forces that threaten their very existence. The news is filled with natural disasters, technologically driven crises, media accusations and business meltdowns—and…

This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit and special client writing tasks in today's highly competitive public…

This course provides a high-level overview on a wide-range of media topics, including current media platforms and the trends and issues facing media. A different media topic is highlighted each week, including Video, Audio, Digital, Mobile, Social, Search…

This course is intended for individuals involved in import operations, including classifiers, import team members, supervisors and managers; those working in customhouse brokerage and freight forwarding; and owners of trading companies. Topics include entry…

The effective management of human capital, one of any organization's key investments, is critical to success. Clear accountability for human capital management, strong systems to support its development and growth, and an HR structure that is aligned to…

This course hones the business analyst skills in verbal and written communication in the context of building effective work groups and bringing forward recommendation(s) for acceptance and post-completion evaluation. Business analysts, in addition to their…

This course focuses on techniques to plan and manage the elicitation (draw out information or a response to gain understanding of the organizational problem/opportunity) process. Business analysis studies argue that 60-70 percent of projects that fail to…

This course introduces the concepts and skills to effectively design and implement an enterprise risk management program that is tailored to an organization's culture, governance structure, and current management processes. Through class discussion and case…

Decades of cooperation and support between various levels of government, the private sector, non-governmental organizations, academia, and others has resulted in numerous emergency management lessons learned and best practices. These can be applied by…

This course takes a look at media advertising elements, including digital, mobile and social networks while reinforcing the importance of traditional components--television, magazine, online and outdoor advertising--with everyday applications. Discussion…

This course provides a systematic approach for determining, implementing, and evaluating the strategies and policies that govern a firm's international business activities. Topics include outsourcing; business unit portfolio optimization; global marketing;…

Artificial intelligence is transforming how project managers plan, organize, monitor, and communicate project work. In this interactive session, participants will explore practical applications of Microsoft 365 Copilot, Microsoft Planner Agent to create and…