Business & Management courses

The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies and tactical plans that lead to…

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to…

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic…

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy,…

This course emphasizes the managerial process in the international environment and provides an operational assessment of the fundamental issues involved in the management of international and multinational corporations. Instruction focuses on analyzing case…

Conducting business across cultures is crucial for succeeding in today's highly competitive marketplace. This highly interactive, simulation-based course provides executives with the knowledge and skills to plan, work, and negotiate in the global marketplace.…

The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other marketplace, especially for those who are unfamiliar with American business practices. This course provides entrepreneurs,…

Designed for individuals or partners who are starting or have started a new business, this course teaches the realities of starting and managing a new business from idea to operation. Through planning, research, testing of viability, problem solving, decision…

Get an overview of performance management, including its definition, benefits and application in most organizations. If you are a manager or supervisor in a company of any size and want to learn more about performance management, this course teaches you how…

Develop in-depth employee-selection interviewing skills, and learn about the human resources function of selecting and placing employment candidates. Through extensive in-class practice and mock interviews, you learn how to identify and define selection…

Information technology has impacted every area of modern organizations, and with the projected labor and skills shortage, the need for strategic deployment of HR systems to account for an organization’s talent becomes more critical. Both HR specialists and…

Understand the variety of risks faced by businesses from small to large, and best practices to mitigate those risks. Topics include the transfer of risk through insurance and reinsurance, the role of government in risk management, the function of financial…

This course provides a comprehensive introduction to linear algebra, emphasizing both the theoretical foundations and practical applications of the subject. Topics include systems of linear equations, matrices and determinants, vector spaces, linear…

Creating and maintaining a high-performance organization requires building individual and organizational change capability to create a culture of learning and continuous improvement. As organizations experience the acceleration of change, it becomes even more…

Artificial intelligence, especially generative AI, is transforming how companies understand their customers, design campaigns, and measure impact. Explore the evolving intersection of marketing, strategy, technology, and ethics—where the future of the…

Get the foundational knowledge of marketing concepts, terminology and practices and how to apply them to current marketing situations to affect an organization’s profitability. Examine how artificial intelligence (AI) tools can support marketing decisions…

Learn strategic challenges and opportunities created by the dynamic nature of markets. Study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line. Learn how corporate…

This course introduces the mathematical and statistical concepts commonly used in business analysis and in preparation for M.B.A. coursework. Students will develop a strong foundation in probability and descriptive statistics, including measures of central…

This course explores effective strategies and actionable tactics for persuading others and reaching long-lasting, mutually beneficial agreements. Students will learn conflict resolution techniques to address interpersonal and group disputes, applying these…

Get an introduction to current management concepts and practice. Using conceptual and interactive approaches, you explore the four different areas that explain "American Management" style and the new organizational structure: the individual; the small group;…

Apply the substantive knowledge gained in prior courses to prepare and present a complete financial plan in an environment of nonliability. Considerable role playing is involved, and you receive feedback on written work. Enrollment is limited. Accelerated…

This course builds a strong foundation in the algebraic, functional, and trigonometric concepts essential for the study of calculus. Students will develop proficiency in solving equations and identities, performing advanced polynomial factoring, and…

People who want to be successful in business or real estate need to know how to deal with legal issues and when to refer questions to an attorney. Learn to identify the issues and know when you have a legal problem—and, if so, what it is. Survey California…

Procuring products and services is an essential part of a project manager's responsibilities. Learn the fundamentals of the procurement process, from developing procurement documents and specifications to evaluating vendor proposals, crafting appropriate…

A successful project manager relies on an effective management process and a project baseline plan to monitor progress, identify variances and take action to mitigate the impact of problems. Learn how to manage project execution through completion and…

Gain the leadership and communication skills to support successful projects in your organization. Through team-based activities and projects, master the most difficult aspects of team management. Discover how to build and maintain a high-performing, motivated…

Proper management plays a crucial role in executing and completing projects efficiently. Get a step-by-step introduction to the project management process, and review the differences between theory and practice. Use the tools and knowledge acquired to create…

This course focuses primarily on pre-project planning activities—the process of identifying and translating business needs into project requirements. You learn how to launch project initiation, develop stakeholder management plans and conduct requirements…

Projects today are more time constrained, pose greater technical challenges and are less likely to have adequate resources than in the past. However, specific techniques can help you deal with project risk and recognize and manage potential problems. Learn…

Explore social media and semantic web strategies and tactics by using contemporary and emerging new-media channels, and digital and mobile technologies and platforms. Learn how to establish realistic business and performance goals within these environments;…

Stock-based compensation is often the most valuable part of a client’s compensation package, especially in the Bay Area. And yet, due to complex plan structures, special tax law exposures, corporate and regulatory restrictions, and the psychological…

Familiarize yourself with the principles and strategic concepts of marketing analytics, a high-growth area that uses computer-based models and metrics to improve marketing decisions and return on marketing investment (ROMI). Through case studies and…

Learn to prepare a comprehensive financial plan for an individual client. Master the technical skills required in areas such as income tax, investments, insurance, employment benefits, estate planning and mathematical analysis. Learn how to provide…

Talent management has evolved beyond the hiring and firing of employees, and now covers all elements of human capital strategy, from employee selection, retention, performance management and compensation to succession planning, diversity and more. In this…

Students in this course will develop proficiency in analyzing and evaluating the public health aspects of disaster preparedness, response, and recovery, and also identify methods from improvement. It provides an overview of the different types of public…

In today's fast-paced, highly competitive business world, it is more important than ever to recognize and study the significant role communication plays in our business lives. How well we communicate greatly determines the success of our performance on the…