Course detailUcla ExtensionBusiness & Managementopen

MGMT 873.1

Artificial Intelligence in Marketing: How to Become an AI-Powered Marketer

This course introduces marketers, strategists, and digital professionals to the practical use of Artificial Intelligence (AI) in today’s marketing landscape.

Through hands-on exercises and real-world examples, students will learn how to use AI tools to improve campaigns, create engaging social media content, write press releases, and more.

No technical background is required—just curiosity and a desire to work smarter.

By the end of the course, participants will be able to confidently apply AI to everyday marketing tasks, streamline workflows, and stay ahead in a fast-changing digital world.

Whether you're looking to lead AI-driven initiatives or simply enhance your marketing toolkit, this course provides the foundation you need to thrive.

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