Working with the Media

This course explores the various media outlets--print, broadcast and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively.

Case histories will be used to discuss the various media outlets and to illustrate creative and timely planting and servicing of stories.

State-of-the-art media coverage techniques are discussed and participants have a chance to practice proven verbal pitch techniques.