Course detailUcla ExtensionBusiness & Managementarchived

MGMT X 497.615

Establishing a Successful Business

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value.

To accomplish this, particpants must be able to objectively analyze the competitive landscape and innovate and articulate their unique value so they can implement a strategy and anticipate the financial rewards.

This course examines the essential elements of success.

Designed for business owners, key executives, managers and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries.

Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer and honing a strategy.

Real-world situations are used for examples of application.

Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

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