Explore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as…
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The Register
The direct line to continuing, professional, and executive education from America’s top research universities. 2,443 searchable upcoming listings, indexed from the source, updated every 6 hours.
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- 51%
The Register
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This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from…
The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what…
Marketers are increasingly hiring influencers to generate greater impact in the market, from simply promoting a brand and spreading a message to attracting the influencers' personal followers. Those promotional opportunities--along with the accompanying fame…
Today's consumers are dispersed over thousands of media platforms that are saturated with content and advertising. That's why marketers are struggling to even generate awareness, least of all sales, on a cost-effective basis. Consequently, many are turning to…
This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range…
This course introduces the human resources practitioner and international line manager to the legal, practical and successful human resources strategies used by international companies in today's global economy. Topics include employment and staffing;…
Leadership in the field of Human Resources requires much more skill and knowledge today than it has in the past. CEOs and boards have higher expectations for the role of the HR leader as a strategic, knowledgeable business partner. This course introduces the…
Designed for the human resources management (HRM) generalist practitioner or anyone who is preparing for a career as a specialist in labor/employee relations, this course provides a survey of significant laws and regulations that affect the practice of HRM in…
Employee benefits are expensive and important to any organization, accounting for nearly 40 percent of total employee compensation. This comprehensive course provides essential information for evaluating and designing programs to meet corporate objectives.…
In this introductory course, students explore compensation as a key factor in achieving organizational goals. In addition to introducing current concepts, approaches, techniques and terms, instruction examines the forces that shape the development of…
A high-quality workforce is essential to the success of businesses today. This course provides the strategies, concepts and practices essential to the effective selection of personnel to accomplish a business objective, with an emphasis on recruiting,…
To be a successful business partner with management, the human resources professional needs to effectively understand and manage the financial aspects of his/her HR department, as well as the impact of the employees on the organization's bottom line. Emphasis…
This course provides an overview of and introduction to the basic human resources management (HRM) functions: employment, employee relations, training and development, compensation, benefits and human resources information systems (HRIS). Topics include the…
This course introduces concepts and techniques associated with the design, development, and management of geospatial databases, including databases used in shared and scalable enterprise GIS platforms. In addition to learning about relational database theory…
The schedule is the primary source of conflict on any project. Questions like “When will we launch?”, “When is the release date?”, “When will we get the certificate of occupancy?” and “When will the drug be available to the public?”, can only be answered…
Effective leadership skills are perhaps the greatest determinant of project success. Project managers must demonstrate leadership effectiveness throughout each phase of the project life cycle. Review and recognize specific leadership styles in the context of…
One of the most misunderstood concepts in the craft of fiction writing is the relationship between character and conflict. A story can involve a complex character with fascinating thoughts, ideas and interests, but without a conflict that motivates the…
The course objective is to teach students a way of thinking that leads to effective strategy development and operational problem-solving using instructor-selected case studies that well integrate the marketing, finance, accounting, business economics and…
This course is designed to aid accountants, trust officers, attorneys, life insurance underwriters and financial planners in solving estate planning problems. Topics include tax objectives, wills and living trusts, the unlimited marital deduction, saving the…
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The Course Register brings continuing, professional, and extension education from 8 American research universities into one searchable, exportable index — covering 2,443 searchable upcoming courses across 28 subject areas. Every listing is mirrored from the university's own catalog and links back to the issuing source, so dates, tuition, and availability can always be verified at the origin.
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