Marketing & Communications courses

This course explores all stages of the product lifecycle, emphasizing the critical role marketing professionals play in business planning and product development. Students will delve into key concepts such as the 6-step lean product process, product-market…

In this course, students will develop a practical marketing plan and apply it to a business project. Areas of study include Identifying the ideal customer, applying practical market research, positioning a brand within the marketplace, employing digital…

This course examines the strategic foundations of content marketing in modern digital environments. Students explore how brand identity, buyer psychology, competitive positioning, messaging, and distribution strategies influence marketing effectiveness.…

Based on the tools that actors use to bring text and stories to life, participants will learn techniques to craft dynamic and compelling presentations as they relate to technical presentations. Proven effective, these tools are a valuable asset in meetings,…

With constant evolution and change within the digital environment, the prospect of connecting and engaging with prospective customers can be daunting. The purpose of this course is to introduce the fundamental concepts of Digital Marketing, helping you…

Digital marketing plays a central role in how organizations communicate, compete, and grow. This course provides a structured foundation in digital marketing strategy, focusing on how core channels, data, and decision-making frameworks—supported by evolving…

Become a More Effective Public Speaker in English Effective communication skills are essential for most professions and stages of careers. For those who speak English as another language, public speaking can be particularly challenging. This course is…

Digital marketing plays a central role in how organizations communicate, compete, and grow. This course provides a structured foundation in digital marketing strategy, focusing on how core channels, data, and decision-making frameworks—supported by evolving…

This course is taught in Spanish. It can be used in substitution of the required "Digital Marketing" course required for the Digital Marketing certificate. La base fundamental de un plan efectivo de marketing debe de estar fundada en una estrategia de…

In this hands-on course, students will explore how Artificial Intelligence is transforming the marketing landscape. Designed for aspiring marketers, strategists, and content creators, this course introduces foundational AI, Machine Learning, and Generative AI…

Influencer marketing drives customer acquisition, builds brand trust, and generates measurable revenue—and organizations now expect clear return on investment (ROI). As artificial intelligence (AI) reshapes how content is created and discovered—including by…

This course provides a strong foundation in SEO while exploring how artificial intelligence is reshaping digital marketing. Students will learn core SEO principles, including keyword research and on-page and technical optimization. Building on these…

Business driven digital marketing explores the continually evolving platforms and channels of digital marketing and how to acquire, convert, and retain customers through a variety of strategies. Students will craft tactics to optimize a company’s digital…

This course explores all stages of the product lifecycle, emphasizing the critical role marketing professionals play in business planning and product development. Students will delve into key concepts such as the 6-step lean product process, product-market…

In this course, students will study the components and construction of a brand planning matrix to ensure proper brand positioning and message consistency, the use of AI to develop new content, influencer marketing, content marketing, and strategies for…