Business courses

Successful leaders are able to influence their team to accomplish shared objectives. This course will introduce you to MIT’s-honed concept of “Dynamic Work Design” which allows teams to successfully drive the mission of an organization forward. View Course

Discover the business and technical implications of the new frontier in computing and how you can apply them to your organization with this two-course program from MIT. Introduction to Quantum Computing Quantum Algorithms for Cybersecurity, Chemistry, and…

Strengthen strategic financial skills to drive business impact. Learn to analyze financial data, make informed decisions, and communicate effectively.

Explore the concepts and tools of strategic business management.

Unlock new growth opportunities by navigating the platform economy and harnessing AI for strategic advantage.

This on-campus program helps business leaders translate cybersecurity risk into informed strategic decisions. Participants develop a clear, non-technical understanding of organizational readiness, governance, and resilience through real-world cases and…

Learn a new framework for developing a business strategy that maximizes your competitive advantage and disrupts the competition.

Plan, manage, and execute projects that are essential to the success of your business.

Successfully navigate the challenges inherent in making your organizational, departmental, and project-specific plans come to life.

Learn proven sales management strategies and techniques to lead yourself, your direct reports, and your organization.

Refine your consulting abilities through proven techniques to improve organizational effectiveness.

Critically assess how culture affects organizations and learn how to create an environment that promotes advancement of people.

Hospitality Program: An Overview

Fandom is one of the most powerful cultural and economic forces shaping modern entertainment, sports, gaming, and brands. This course examines fandom as a structured system and how fan communities form, grow, organize, commercialize, fracture, and endure,…

Smart innovations in global trade operations are impacting how countries conduct trade amongst each other. AI-driven tools are gaining prominence in the practice of international trade. This webinar is to introduce the merging of this new technology into the…

Recent policy developments indicate that there will be a minimum 10% tariff on all goods for at least the next three and a half years, and international relations have led to tariff rates surging as high as 145% (J.P. Morgan, 2025).* What implications does…

A majority of businesses fail within the first two years, and a significant percentage of the initial survivors don't last much longer. There are many reasons for this, including inexperienced management, lack of sufficient capital, failure to do proper…

Learn all aspects of creating a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for…

This course is designed to improve interpersonal behaviors and communication skills for those in leadership roles with the goal of improving relationships, productivity and the quality of work. Topics include a review of basic communication skills such as…

Designed to give you the knowledge and skills necessary to lead and communicate in today's highly diverse workplace, this course provides the most current approaches to communicating and motivating employees with culturally different expectations. The course…

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords…

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations and predictions. This course defines the term "digital analytics" and focuses on its importance in…

This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life…

The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies and tactical plans that lead to…

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to…

This course emphasizes the managerial process in the international environment and provides an operational assessment of the fundamental issues involved in the management of international and multinational corporations. Instruction focuses on analyzing case…

Conducting business across cultures is crucial for succeeding in today's highly competitive marketplace. This highly interactive, simulation-based course provides executives with the knowledge and skills to plan, work, and negotiate in the global marketplace.…

The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position--comprised of at least 120 hours of practical application of course material--that the student has secured…

This course introduces international business law through an examination of "real world" case studies and contemporary legal problems via a nontechnical approach to the law. Topics include legal rules, contracts, international arbitration, and the impact of…

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing,…

The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position--comprised of at least 120 hours of practical application of course material--that the student has secured…

Explore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as…

This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from…

The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what…

Marketers are increasingly hiring influencers to generate greater impact in the market, from simply promoting a brand and spreading a message to attracting the influencers' personal followers. Those promotional opportunities--along with the accompanying fame…

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range…

Employee benefits are expensive and important to any organization, accounting for nearly 40 percent of total employee compensation. This comprehensive course provides essential information for evaluating and designing programs to meet corporate objectives.…

In this introductory course, students explore compensation as a key factor in achieving organizational goals. In addition to introducing current concepts, approaches, techniques and terms, instruction examines the forces that shape the development of…

A high-quality workforce is essential to the success of businesses today. This course provides the strategies, concepts and practices essential to the effective selection of personnel to accomplish a business objective, with an emphasis on recruiting,…

This course provides an overview of and introduction to the basic human resources management (HRM) functions: employment, employee relations, training and development, compensation, benefits and human resources information systems (HRIS). Topics include the…

The schedule is the primary source of conflict on any project. Questions like “When will we launch?”, “When is the release date?”, “When will we get the certificate of occupancy?” and “When will the drug be available to the public?”, can only be answered…

Effective leadership skills are perhaps the greatest determinant of project success. Project managers must demonstrate leadership effectiveness throughout each phase of the project life cycle. Review and recognize specific leadership styles in the context of…

This internship—which may be taken as a substitute for MGMT X 408.805 Capstone: Building the Preparedness Plan—provides practical experience and application of the knowledge and skills learned in the previous courses. Emergency Management and Homeland…

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution…

Communication, whatever method used, needs to inform. In the business environment, writing clear, concise and comprehensible copy is critical to success. In this course, learn techniques for clarifying purpose, understanding readers and organizing ideas.…

We face an increasing number of ethical issues in the business world and in our personal lives. The business scandals of recent years have highlighted the importance of ethical behavior in the business environment. For CEOs and all business professionals, a…

The first course in our two-part event management essentials series covers the core basics from idea generation to successful completion. Topics covered include the meetings industry and profession, strategic meetings, project and meeting management, event…

Today's HR professionals function as a key source of ethical awareness for managers and employees. This course heightens awareness of when integrity and an understanding of ethical issues are required, not only when advising others, but also when addressing…

All supervisors and managers--especially those newly responsible for directing the work of others--can become change agents if they understand the role of the "leader." To develop this understanding, you must start with an awareness of your own communication…

What are the attributes of quality leadership? How do we lead so that our co-workers, supervisors and customers will want to follow? Quality leaders create a compelling vision of the future and develop the strategies to achieve it. They lead with both…