Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket…
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This course provides an overview of the role of the record producer and their responsibility through all the stages of making a record: pre-production, recording, overdubs, editing, mixing and mastering. Topics include how to use appropriate terminology to…
Focusing on the vital business skills needed to build and maintain your career as a film and television composer, this course features comprehensive coverage of current business and financial practices in the industry. You learn about the role of agents,…
A definitive analysis of the functions of the A&R professional, this course stresses the collective effort needed from all departments--artist and label--in the creation of recorded music in all format from creation to acquisition and release. Topics include…
Specifically tailored to independent artists, this course presents a practical and effective introduction to the theory, art and craft of sound recording. Instruction covers the basics of audio, acoustics and electronics, as well as the theory and operation…
In this course, you learn the techniques of twentieth/twenty-first century harmony while also applying the theoretical concepts to your own compositions. You are exposed to a wide variety of modern-era harmonic practices, starting with an introduction to the…
Designed for both musicians and lyricists, this hands-on introduction to the craft of songwriting focuses on collaboration and teaches a step-by-step method for writing a professional-quality song. Instruction emphasizes the elements that make up a successful…
A majority of businesses fail within the first two years, and a significant percentage of the initial survivors don't last much longer. There are many reasons for this, including inexperienced management, lack of sufficient capital, failure to do proper…
Learn all aspects of creating a solid first draft of your own business plan. This course begins with a comprehensive "situation analysis" of your (or your employer's) small business (or case study, if more applicable). You then learn the key components for…
This course is designed to improve interpersonal behaviors and communication skills for those in leadership roles with the goal of improving relationships, productivity and the quality of work. Topics include a review of basic communication skills such as…
Designed to give you the knowledge and skills necessary to lead and communicate in today's highly diverse workplace, this course provides the most current approaches to communicating and motivating employees with culturally different expectations. The course…
This course examines how to analyze real estate investment property using the Argus Enterprise module. The course also prepares participants for the Argus Enterprise certification examination. Property types covered include office, retail, industrial and…
A must for anyone dealing with the investment aspects of real estate. This course examines residential, multiresidential, commercial, industrial, and special-purpose real estate investments, as well as reviews application of investment ratios to expense…
Designed to provide students with a comprehensive understanding of the multidisciplinary field of real estate development, this course begins with an introduction to the roles and responsibilities of the real estate developer, then explores various issues…
Today, marketing entertainment is a global enterprise, and motion pictures, television shows, streaming content and video games are the assets that drive expanding ancillary markets. How these properties are marketed determines their financial success and…
This course explores the sources of data used in economic studies and provides an in-depth analysis of trends, market activity, sales, lending, leasing and how research studies are conducted. Other topics include land-use studies and city planning, traffic…
An overview of California real property law and its influence on various aspects of the real estate industry. The course examines the legal issues surrounding real estate ownership and transfer, contracts, rights and duties of ownership, conveyance issues,…
The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position--comprised of at least 120 hours of practical application of course material--that the student has secured…
This course provides an overview of property management fundamentals for the real estate professional, individual owner or real estate student. Property types covered include office, retail, industrial, condominium and apartment buildings. Responsibilities of…
This course covers the economic foundations of real estate value, as well as location theory; the economics of spatial patterns--the forces that shape cities and influence the real estate industry and land uses; and theories of growth and decay of local…
This course surveys the principles and tools of appraising various types of real estate, as well as provides an analysis of value, price, property and legal rights. Topics include principles of valuation; the real estate market; the relationship between real…
This course surveys the concepts, methods and techniques of financing residential and non-residential real estate while also identifying and analyzing the various instruments used for such purposes. Instruction covers sources, characteristics and parameters…
This course covers the elements of day-to-day real estate sales and brokerage practices, emphasizing the selling process and handling a real estate transaction from listing to closing escrow. Topics include securing and qualifying listings and prospects,…
MSE 250B. Advanced Composite Materials. (Prof. Yang, J-M.) Lecture, four hours; outside study, eight hours. Preparation: BS in Materials Science and Engineering. Requisite: course 151. Fabrication methods, structure and properties of advanced composite…
Intermediate Mah-Jongg is designed for players who already understand the basic rules of play and have had some experience playing the game and wish to further develop their skills. The goals of the class include a better understanding of reading the…
This practical study of the basic principles, economic aspects and laws of real estate covers the information needed to obtain a real estate license and/or for better management of personal investments. Topics include legal descriptions and estates;…
This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords…
Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations and predictions. This course defines the term "digital analytics" and focuses on its importance in…
This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life…
The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies and tactical plans that lead to…
Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to…
This course emphasizes the managerial process in the international environment and provides an operational assessment of the fundamental issues involved in the management of international and multinational corporations. Instruction focuses on analyzing case…
More and more individuals are investing internationally to take advantage of its potential growth and diversify their investment portfolios. This course provides you with a comprehensive overview of investment opportunities and strategies in international…
Conducting business across cultures is crucial for succeeding in today's highly competitive marketplace. This highly interactive, simulation-based course provides executives with the knowledge and skills to plan, work, and negotiate in the global marketplace.…
The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position--comprised of at least 120 hours of practical application of course material--that the student has secured…
This course introduces international business law through an examination of "real world" case studies and contemporary legal problems via a nontechnical approach to the law. Topics include legal rules, contracts, international arbitration, and the impact of…
This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing,…
The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position--comprised of at least 120 hours of practical application of course material--that the student has secured…
Explore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as…
This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from…
The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what…
Marketers are increasingly hiring influencers to generate greater impact in the market, from simply promoting a brand and spreading a message to attracting the influencers' personal followers. Those promotional opportunities--along with the accompanying fame…
This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range…
Employee benefits are expensive and important to any organization, accounting for nearly 40 percent of total employee compensation. This comprehensive course provides essential information for evaluating and designing programs to meet corporate objectives.…
In this introductory course, students explore compensation as a key factor in achieving organizational goals. In addition to introducing current concepts, approaches, techniques and terms, instruction examines the forces that shape the development of…
A high-quality workforce is essential to the success of businesses today. This course provides the strategies, concepts and practices essential to the effective selection of personnel to accomplish a business objective, with an emphasis on recruiting,…
This course provides an overview of and introduction to the basic human resources management (HRM) functions: employment, employee relations, training and development, compensation, benefits and human resources information systems (HRIS). Topics include the…
This course introduces concepts and techniques associated with the design, development, and management of geospatial databases, including databases used in shared and scalable enterprise GIS platforms. In addition to learning about relational database theory…
The schedule is the primary source of conflict on any project. Questions like “When will we launch?”, “When is the release date?”, “When will we get the certificate of occupancy?” and “When will the drug be available to the public?”, can only be answered…
Effective leadership skills are perhaps the greatest determinant of project success. Project managers must demonstrate leadership effectiveness throughout each phase of the project life cycle. Review and recognize specific leadership styles in the context of…