Foundations of Product Marketing

As products grow more complex and markets more competitive, product marketing has become central to strategy, product development, and customer insight.

This course provides a practical introduction to the core responsibilities of product marketing for professionals seeking to enter the field or strengthen their go-to-market capabilities.

In this course, students examine how products are positioned, how compelling messaging is crafted, and how marketing strategy links product, customer, and market.

By working through key deliverables—such as product briefs, messaging frameworks, and draft launch plans—participants sharpen their ability to think strategically and communicate with clarity.

Class sessions combine interactive lectures, peer feedback, and role-based exercises.

The course is ideal for aspiring product marketers, product managers, entrepreneurs, and professionals transitioning into marketing.

No prior marketing experience is required, though general business familiarity is helpful.