Annual Giving

The Annual Giving course at UC San Diego Division of Extended Studies offers a deep dive into Marketing & Communications strategies for nonprofit fundraising.

Students will master essential techniques including campaign design, donor engagement, and multi-channel solicitation methods.

This professional program covers contemporary approaches to annual appeals, corporate partnerships, digital fundraising, and volunteer management—equipping participants with actionable skills to build sustainable revenue streams.

The curriculum aligns with CFRE International certification standards, making it ideal for advancement professionals seeking to enhance their strategic fundraising expertise.