Marketing Data Visualization

Learn to use data visualization and business intelligence to support marketing decision making in a variety of enterprises.

Examine strategies to turn big data into market insights.

Gain proficiency in visualizing and presenting data.

Understand how to tell a story using data to inform senior management's marketing decisions in driving revenue and growth.

Tie in the content learned in Strategic Marketing Analytics and Marketing Analytics Tools and Technologies to efficiently build data- and analytics-driven presentations.