Course detailUcsd Extended StudiesMarketing & Communicationsarchived

BUSA-X410.45

AI-Driven SEO & Digital Marketing Strategies

This course provides a strong foundation in SEO while exploring how artificial intelligence is reshaping digital marketing.

Students will learn core SEO principles, including keyword research and on-page and technical optimization.

Building on these fundamentals, the course introduces AI-powered tools and generative AI applications for content creation and campaign optimization.

Schedule note
10/12/2026 - 12/12/2026

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