AI in Digital Marketing: Fundamentals and Applications

In this hands-on course, students will explore how Artificial Intelligence is transforming the marketing landscape.

Designed for aspiring marketers, strategists, and content creators, this course introduces foundational AI, Machine Learning, and Generative AI concepts through a marketing lens.

Over six weeks, students will gain hands-on experience using industry-leading tools to support marketing workflows, develop audience insights, and create optimized content.

Emphasis will be placed on prompt engineering, ethical AI practices, understanding how automation and AI-driven tools are applied in modern marketing environments, and emerging trends shaping the future of marketing.

By the end of the course, students will present a comprehensive AI-powered marketing plan, based on a real or fictional business, that demonstrates both strategic thinking and tactical application of AI tools.

Course Overview with Instructor Ron Weber