Introduction to Visual Communication Design

This course introduces students to a theory-driven, hands-on approach to visual communication design.

Students explore various image formats, designing for target audiences, accessibility, and editing images, utilizing industry standard applications.

Topics include, but are not limited to, the elements and principles of design, color theory, visual perception, typography, symbolism, logo design, and brand identity.

Connections to current and historical contexts of visual communication and the graphic arts, are interwoven throughout the course, including a focus on artificial intelligence (AI) design literacy, use, ethics, and transparency.

Students share design work and participate in design critiques and written discussions, as both designers and peers.