Market Research Workshop

This Market Research workshop will teach you the basic skills needed to gather reliable market research and compile this information in a way that will improve your ability to make meaningful marketing decisions.

This course will provide a high-level overview of the use and applications of market research.

You will learn practical tools for finding secondary data sources in databases and Internet search engines.

Students will be provided a brief overview of market research surveys and case studies and see examples of well-designed questionnaires and how to understand research findings.