BUS 132
How to Think Like a Futurist
In a rapidly shifting world, anticipating change—rather than simply reacting—offers a creative and strategic edge.
Whether you’re designing products, shaping strategy, or driving innovation, thinking beyond the present helps you make smarter decisions by understanding what might shape tomorrow.
This course introduces creative professionals to tools used by futurists and forward-thinking organizations to spot early signals, analyze trends, and imagine new possibilities.
You’ll practice techniques used by companies like Nike to stay ahead of the curve and by the United Nations to plan ahead despite global uncertainty.
You’ll learn to: Use horizon scanning methodologies to track emerging trends Build future scenarios and speculative narratives that challenge assumptions Apply systems thinking to future-proof creative and strategic decisions Each week, hands-on exercises are blended with foresight techniques to expand your perspective.
Two prominent futurists will join as guest lecturers to give a broader industry perspective.
You’ll leave with a personalized foresight toolkit and the confidence to lead future-ready strategies in your organization or creative work.