Course detailStanfordEmerging / Needs Reviewopen

ECON 10

Economics of Fine Art

The fine art market is a fascinating $1.7 trillion industry where economics, culture, and perception intersect in unusual ways.

Prices are often secretive, regulation is limited, and questions of authenticity and cultural prestige shape value.

This course explores the economics of fine art through the interconnected worlds of galleries, museums, auctions, and collectors.

We’ll examine how attribution, institutional prestige, and collector behavior shape artistic reputation while also considering art as an investment class and source of civic and cultural influence.

Topics include forgery, art crime, and money laundering, as well as rapidly evolving markets for digital art, NFTs, and AI-generated works.

We’ll also examine the influence of major museums and the so-called “Bilbao Effect,” in which cultural institutions can reshape cities and regional economies.

Through case studies ranging from forged paintings to multimillion-dollar contemporary sales, the course reveals how markets built on culture, status, scarcity, and belief operate unlike almost any other sector of the global economy.

No background in art or economics is required.

Schedule note
Starts September 28, 2026; Days M

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