Course detailStanfordEmerging / Needs Reviewopen

BUS 81

Launching from Idea to Reality: A Practical Course for First-Time Startup Founders

The barrier to building has never been lower.

AI can draft your pitch, prototype your idea, and generate your landing page in minutes.

So why do 9 out of 10 startups still fail? Because the hard part was never the build—it was always finding a real problem worth solving.

This hands-on course takes first-time founders through every critical stage of early venture development in a deliberate sequence that mirrors how real companies are built.

You'll develop the frameworks and founder judgment to: Conduct real customer discovery Validate whether you have a problem worth solving Design an MVP as a learning tool, not just a launch artifact Build a business model grounded in unit economics Develop go-to-market strategy for a beachhead market you can actually win Use AI to accelerate growth without losing the founder judgment Sharpen your pitch for investors and accelerators By the final session, you'll leave with a validated concept and clarity on your next step.

Schedule note
Starts September 24, 2026; Days Th

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