Social Media Marketing in the Age of AI

Social media remains one of the most powerful channels for building brand awareness, engaging audiences, and driving conversions.

This course provides a comprehensive overview of social media marketing strategies while exploring how Artificial Intelligence (AI) is transforming every aspect of this dynamic field.

Students will learn how to develop and manage effective social media campaigns using leading platforms, tools, and best practices.

Through the lens of the AI era, the course will highlight how automation, predictive analytics, and generative technologies are reshaping social media marketing from content ideation to campaign optimization and audience insights.