Behavior Change Strategies for Sustainability

Behavior Change Strategies for Sustainability This course focuses on the strategies and tools needed to change individual behavior and promote environmental protection.

Students will learn how to assess needs, identify available resources, and design and evaluate a program for a behavior change intervention.

Topics include identifying problems stemming from conventional behaviors; identifying market obstacles to behavior change; evaluating conventional practices (behavioral mapping); developing interventions to promote desired behaviors (best practices); designing a pilot program; and defining metrics for evaluating performance.

Students will explore common strategies to promote behavior change, including community-based social marketing and other conceptual frameworks.

Upon completion of this course, students will have the basic knowledge to design or redesign a behavioral change program, and to assess performance following implementation.

Learning Objectives: Identify and prioritize target behaviors related to a specific environmental problem Describe and segment a target audience Appropriately apply a range of behavior change tools and strategies Understand methods for pilot testing strategies Identify appropriate metrics for evaluating performance Develop a behavior change program implementation plan Beyond Awareness: Sparking Behavior Change for the Environment Lasting environmental change requires more than awareness.

Join Jennifer Tabanico for a this one hour webinar exploring how community-based social marketing (CBSM) can drive real behavior change.

Learn practical, evidence-based strategies drawn from over 20 years of experience and real-world case studies.