The Business of Horticulture

Entrepreneurs, career transitioners and green industry employees in “The Business of Horticulture” learn to visualize and transform an amateur plant passion into a professional plant practice.

To better understand and confidently navigate the horticulture industry of today - and create an action plan for a new or existing plant-based business, project, or career transition - students are introduced to the horticulture industry; how it works and its business niches and opportunities, basic business planning, marketing, sales and customer relationships, and growing teams.

This course offers an interdisciplinary approach relevant to the fields of garden design, horticulture, landscape architecture, garden center or plant shop retail, nursery growing, interiorscape, landscape install/maintenance, arborist, and allied trade.