Video Storytelling for Social Media

What type of content makes the internet tick? 27,000 new users join the internet every hour, and digital journalists need to capture their attention by identifying compelling topics and reporting on them from every angle.

In this course, students select a topic that fits their personal interests (such as social justice, the arts, food, or community), interview a diverse array of experts on that topic, and develop a series of short videos using basic camera equipment and professional editing software.

Along the way, they develop a fundamental understanding of social video metrics and tricks of the trade, looking behind the curtain of high-performing videos on Facebook, YouTube, Instagram, and Twitter.

Guest lecturers include producers behind some of the internet's most eye-catching stories and members of social distribution teams who know how to make videos go viral.