Social Media Management

This course provides a dynamic exploration of social media theory and management in today's rapidly evolving digital world.

Students examine the foundational theories that shape social media practice and apply them through hands-on projects such as social media research, content analysis, and the development of strategic management plans for real organizations.

Emphasis is placed on understanding the mechanisms of social influence, the impact of algorithms, and how emerging platforms, artificial intelligence (AI) tools, and digital trends are reshaping the way information flows and decisions are made.

Students gain practical experience in analyzing platform-specific tactics, creating data-driven strategies, and managing the unique functions of different channels.

Key topics include social media in crisis communication, policy development, ethics, privacy, and the role of social media in shaping culture and public discourse.

Real-time case studies, current events, and trend analyses are integrated throughout the course to ensure students leave with both the theoretical grounding and practical skills to confidently lead in the ever-changing world of social media management.