Platforms and Artificial Intelligence: A Business Model

A business model describes the way that any entity—a corporation, nonprofit, or decentralized autonomous organization (DAO)—creates and delivers value to customers and, in return, captures value from them, often in revenue.

The most significant business innovation in the last 20 years has been the multi-sided platform, where companies like Amazon, Airbnb, Alphabet's Google Adwords, and Apple's App Store connect buyers to sellers.

This type of business model dominates markets, industries, competitors, and customer preferences.

Despite its familiarity, this business model enjoys non-traditional economics, operations, strategy, and impact from advances in artificial intelligence (AI).

This course empowers students with principles, examples, and recipes to design and analyze multi-sided platforms.