Disruptive Marketing: Innovation, Technology, and Globalization

This course explores how innovation, emerging technologies, and bold marketing strategies disrupt industries and transform markets around the world.

Students analyze how companies—from nimble start-ups to global powerhouses—challenge conventions, redefine categories, and create value in diverse cultural and economic contexts.

Through global case studies, the course examines how disruption plays out differently across regions and how marketers craft globally resonant campaigns that break through traditional barriers.

Emphasis is placed on anticipating disruption, leveraging digital platforms, and designing strategies that succeed in a dynamic global landscape.