Trust on the Line: Mastering Crisis Communication

A product fails.

Confidential data leaks.

A leader comes under public scrutiny.

In moments like these, how leaders communicate determines whether trust is lost or earned.

This interactive workshop examines the strategy and practice of crisis communication and organizational response, focusing on how decisions are made and messages land under pressure.

Using case studies, behavioral science insights, and tabletop simulations, students will analyze crises ranging from the 1982 Tylenol product-tampering case to more recent examples of institutional failure and misjudged public messaging.

Through guided role-playing exercises based on real-world examples from industries such as technology and consumer goods, students learn how to communicate clearly, protect credibility, and maintain transparency while aligning stakeholders and rebuilding trust.

You’ll leave with a practical, evidence-based framework for crisis communication and a clearer understanding of how influence, leadership, and strategy converge when it matters most.

Advanced-level proficiency in spoken English is required.