MGMT X 413.7
AI Marketing Implementation: Automation, Agentic & AI-Driven SEO
This course is designed for marketing professionals, business leaders, entrepreneurs, consultants, and technically curious practitioners who want to move beyond basic AI tools and implement AI-powered marketing systems end-to-end.
Participants gain both strategic and practical skills to design automation pipelines, integrate LLMs into real workflows, and apply agentic AI to create goal-driven marketing processes that operate with reduced manual effort.
Through hands-on labs and real-world scenarios, students explore how AI-driven automation, workflow orchestration, and AI-powered SEO are reshaping modern marketing operations across channels.
By the end of the course, learners develop and present a working AI marketing implementation project, equipping them to deploy, manage, and scale AI-driven marketing systems for real organizations.